The concept
“Soy imparable” (“I’m unstoppable”): a campaign that positioned IEU as the university that adapts to each student’s pace, context and ambition, combining creativity and clarity to build a solid institutional story.
What I did
- Landing page copy with a motivating tone and clear program information
- Automated, sequential email campaigns to support enrollment
- SEO-optimized blog posts positioning the university as a trusted guide
- Content for Instagram, Facebook and LinkedIn
- Scripts for reels and institutional videos
- Structures for radio and TV interviews
- Print and out-of-home: billboards, brochures and flyers
The result
An experience that let me work from the brand’s conceptual core all the way to multichannel execution, with a strategic, human and consistent vision. It included storytelling frameworks for a community of more than 70,000 alumni.