Chatbot,
email
& SEO

I structured conversational flows aligned with the institutional voice, focused on lead capture and answering frequent questions, applying UX writing and content design principles.

I defined the brand voice and created personalized campaigns for each stage of the funnel —awareness, consideration and loyalty—, improving open and click-through rates.

I rewrote titles, meta descriptions and key content to rank academic pages and attract organic traffic based on users’ real search behavior.