The challenge
Speaking to very different audiences —prospective students, current students, faculty and health professionals— without losing a consistent institutional identity.
The approach
Messages tailored to each audience and anchored in the institution’s values: trust, a calling to serve and academic excellence, always attending to students’ real needs and the values of the health sector.
The work spanned email campaigns, landing pages, social media and awareness campaigns such as “Recomienda & gana” (“Refer & win”).